New book out by Daniel Kahneman, trainer for the Israeli army. It is called Thinking, Fast and Slow. It reports on new findings about decision-making research done in the fields of cognitive and social psychology. Good case studies and examples are given. It challenges the assumption that people are generally rational and their thinking is normally sound. Researchers documented systematic errors in the thinking of normal people and traced these errors to the design of our brains (“the machinery of cognition”) rather than to the corruption of thought by emotion. This research suggest many things to all of us as we find and learn. It suggests caution on quick judgments. It suggests caution on resting with media coverage of the issues.
· “People tend to assess the relative importance of issues by the ease with which they are retrieved from memory – and this is largely determined by the extent of coverage in the media.”
· “Judgment heuristics are quite useful, but sometimes lead to severe and systematic errors.” Heuristic is a simple procedure used to find adequate answers to difficult questions.
· “The psychology of accurate intuition involves no magic…but is nothing more and nothing less than recognition (after long hours of practice).”