Tuesday, December 6, 2011

More About Decision Making

Here are the current books I read or am skimming that link decision making and clues about finding information: 

a.       Thinking, Fast and Slow by Daniel Kahneman
b.      How We Decide by Jonah Lehrer
c.   Everything is Obvious: Once You Know the Answer by Duncan J. Watts
d.       Ambient Findability by Peter Morville
e.      Everyday Information: The Evolution of Information Seeking in America by William Aspray and Barbara M. Hayes
f.       The Information: A History, A Theory, a Flood by James Gleick
g.       A New Culture of Learning: Cultivating the Imagination for a World of Constant Change by Douglas Thomas and John Seely Brown
h.      The Social Animal: Hidden Sources of Love, Character, and Achievement by David Brooks
i.  The Overflowing Brain: Information Overload and the Limits of Working by Torkel Klingberg.

These books report on new findings about decision-making research done in fields of cognitive and social psychology.  The challenge the assumption that people are generally rational and their thinking is normally sound.  Researchers documented systematic errors in the thinking of normal people and traced these errors to the design of our brains (“the machinery of cognition”) rather than to the corruption of thought by emotion.  

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