The Cave Story -- You are on vacation in the mountains. You like cave hunting so you go to a challenging area to test your skills. You and a friend go a long way into one and find a large cavern. Despite it being poorly lit, you see some shiny rocks. This is unusual given the gray and dark tones of everything else you've seen. Going over to the rocks, they shine with jewel like luster. Should you haul them out? Should you document your steps, go some place, and make a claim?
Most of us would assume that it was not worth the effort. We would leave and have a fun story to tell. But can you change the story line and make these guys millionaires? What would have to happen to change the ending?
Hint: All paths lead through information discovery.